By Jake Lawson, LLC Formation Strategist
Choosing the perfect name for your Georgia LLC should be exciting, but Georgia’s complex name availability rules can quickly turn it into a frustrating experience. After helping over 1,200 entrepreneurs navigate business formation, I’ve seen too many people get their LLC filings rejected because they didn’t properly research name availability.
Georgia has some of the most detailed—and confusing—business name rules in the country. But here’s the good news: once you understand how Georgia’s system works, you can avoid the common pitfalls and choose a name that will sail through the approval process.
Let me walk you through everything you need to know about Georgia LLC names, from the initial search process to understanding the state’s intricate distinguishability rules.
Georgia Business Name Search: The Essential First Step
Before you fall in love with a business name, you need to make sure it’s actually available. Georgia’s business entity search tool is your first line of defense against rejection.
How to Access Georgia’s Search Tool
Website: ecorp.sos.ga.gov/BusinessSearch
Official name: Georgia Corporate Records Search
Also called: Georgia Business Name Search or Georgia Business Entity Search
Smart Search Strategy
Step 1: Use the “Contains” setting Don’t use “Starts With” or “Exact Match”—you’ll miss potentially conflicting names.
Example: If you want “Gutter Guy LLC,” searching “Starts With” would miss “The Gutter Guy Inc.” which would block your name.
Step 2: Search without designators Leave out “LLC,” “Inc.,” “Corp,” and punctuation. Search just the core business name.
Step 3: Search multiple variations
- First search: “Riverwalk Studios”
- Second search: “Riverwalk”
- Third search: “Studios”
Why this matters: Georgia’s distinguishability rules are complex, and similar names can block your choice even if they’re not identical.
Understanding Georgia’s Name Requirements
Georgia has specific rules about what your LLC name must include and what it cannot contain.
Required Designators (Must Include One)
Your Georgia LLC name must end with one of these:
- LLC (most popular choice)
- L.L.C.
- Limited Liability Company
- Limited Liability Co.
- LC
- L.C.
- Limited Company
- Limited Co.
- Ltd. Liability Co.
- Ltd. Liability Company
Note: Most people simply choose “LLC” as their business structure.
My recommendation: Stick with “LLC”—it’s universally recognized and keeps your name short.
Technical Requirements
Character limit: 80 characters or fewer (including spaces and punctuation)
Language: English alphabet only
Acceptable characters:
- English letters (A-Z, a-z)
- Arabic numerals (1, 2, 3, etc.)
- Roman numerals (I, II, III, etc.)
- Standard keyboard symbols ($, #, &, etc.)
What You Cannot Use
Prohibited designators anywhere in your name:
- Inc., Corp., Incorporated, Corporation
- DBA, Doing Business As, AKA
Restricted words (require special approval or licensing):
- Bank, Banking, Insurance
- Government-related terms
- Professional terms (Attorney, CPA, etc.)
- Educational terms (College, University)
Georgia’s Complex Distinguishability Rules
This is where Georgia gets tricky. Understanding these rules can save you from rejection and help you choose a name that will be approved.
Rule 1: Designators Don’t Create Uniqueness
The rule: Different business entity endings don’t make names distinguishable.
Example: If “Tree Frog Company Inc.” exists, you cannot use:
- Tree Frog Company LLC
- Tree Frog Company Corp.
- Tree Frog Company L.L.C.
Why this matters: Don’t assume adding “LLC” makes your name unique if the core name is already taken.
Rule 2: Filler Words Don’t Help
The rule: Adding articles and conjunctions doesn’t create distinguishability.
Filler words that don’t count:
- The, A, An
- And, &, Or
Example: If “Cherokee Farms LLC” exists, you cannot use:
- The Cherokee Farms LLC
- A Cherokee Farm Inc.
- Cherokee and Farms LLC
Rule 3: Plural vs. Singular Doesn’t Matter
The rule: Adding or removing an “s” doesn’t make names distinguishable.
Example: If “Patty’s Peaches LLC” exists, you cannot use:
- Pattys Peaches LLC
- Patty’s Peach Inc.
- Pattys Peach Ltd.
Rule 4: Numbers vs. Spelled-Out Numbers
The rule: Using numerals instead of words (or vice versa) doesn’t create uniqueness.
Example: If “25 Stars LLC” exists, you cannot use:
- Twenty-Five Stars LLC
- Twenty 5 Stars Inc.
- XXV Stars Corp.
Rule 5: Phonetic Spelling Doesn’t Work
The rule: Different spellings of the same word don’t create distinguishability.
Example: If “Boys Baskets LLC” exists, you cannot use:
- Boyz Basketz LLC
- Boiz Baskets Corp.
- Boys Bassketts Ltd.
Exception – Homophones: Words that sound the same but have different meanings can be distinguishable:
- “Sole Studios LLC” (shoes) vs. “Soul Studios LLC” (music)
- “Point Break LLC” (pencils) vs. “Point Brake LLC” (car repair)
Rule 6: Abbreviations vs. Full Words
The rule: Abbreviating or spelling out words doesn’t create uniqueness.
Example: If “New York Pizza Bros. LLC” exists, you cannot use:
- NY Pizza Bros LLC
- NY Pizza Brothers Ltd.
- New York Pizza Brothers Inc.
Rule 7: Punctuation and Spacing
The rule: Adding, removing, or changing punctuation doesn’t make names distinguishable.
Example: If “Honeybee Soapstore LLC” exists, you cannot use:
- Honeybee-Soap-Store Inc.
- Honeybee/Soapstore LLC
- Honey Bee Soap Store L.L.C.
How to Interpret Search Results
Understanding what the search results mean is crucial for determining if your name is available.
Green Light: Name Likely Available
- No results: Your name doesn’t appear in any form
- Very different results: Results don’t conflict with your chosen name
- Different industry/meaning: Results have different meanings (homophone exception)
Yellow Light: Proceed with Caution
- Similar but not identical: Close matches that might be questioned
- Different business types: Same name with different designators
- Inactive entities: Businesses with certain inactive statuses
Red Light: Choose Different Name
- Exact matches: Your desired name already exists
- Distinguishability rule violations: Names that violate Georgia’s similarity rules
- Active similar names: Close variations that would likely be rejected
Entity Status: What It Means for Name Availability
Georgia’s search results show business status, which affects whether names are available:
Names NOT Available (Avoid These Statuses)
- Active/Compliance
- Active/Non-compliance
- Active/Owes Current Year A/R
- Admin. Dissolved
- Pending
- Active Name Reservation
Names AVAILABLE (These Statuses Free Up Names)
- Cancelled
- Withdrawn
- Void
- Judicially Dissolved
- Revoked
- Abandoned
Important note: Even if a business shows as “Admin. Dissolved,” the name may not be available for 5 years from the dissolution date.
Step-by-Step Name Research Process
Here’s my systematic approach for researching Georgia LLC names:
Phase 1: Initial Brainstorming (30-60 minutes)
- List your business features and desired associations
- Generate 20-30 potential names without self-editing
- Create variations of your favorites
- Sleep on it and review with fresh eyes
Phase 2: Preliminary Screening (15-30 minutes)
- Eliminate obvious problems (restricted words, too long, etc.)
- Check domain availability for your top choices
- Say names out loud to test pronunciation and flow
- Get feedback from trusted advisors
Phase 3: Georgia Name Search (45-60 minutes)
- Search each name using multiple variations
- Document all results and potential conflicts
- Apply distinguishability rules to assess availability
- Rank names by likelihood of approval
Phase 4: Final Decision (15-30 minutes)
- Choose your top 3 names in order of preference
- Prepare backup options in case of rejection
- Double-check one more time before filing
Common Georgia Name Mistakes
After working with hundreds of Georgia entrepreneurs, here are the mistakes I see most often:
Mistake 1: Assuming Minor Differences Create Uniqueness
The problem: Thinking “Atlanta Roofing” is different from “Atlanta Roofing Co.”
The reality: Georgia’s rules make these indistinguishable
The solution: Understand that small variations usually don’t work
Mistake 2: Not Searching Thoroughly Enough
The problem: Only searching the exact desired name
The reality: Similar names can still block your choice
The solution: Search multiple variations and word combinations
Mistake 3: Ignoring Inactive Business Names
The problem: Assuming dissolved or inactive businesses free up their names
The reality: Some inactive statuses still reserve the name
The solution: Check the specific status and understand its implications
Mistake 4: Falling in Love with Unavailable Names
The problem: Getting emotionally attached before checking availability
The reality: Unavailable names lead to rejected filings and delays
The solution: Research availability before making final decisions
Mistake 5: Not Having Backup Names Ready
The problem: Only having one name choice
The reality: Even careful research can miss conflicts
The solution: Always have 2-3 backup names ready
What Happens If Your Name Gets Rejected
Don’t panic if Georgia rejects your LLC name. Here’s what to do:
Understanding the Rejection
- Review the rejection reason carefully
- Identify the conflicting business if specified
- Understand which rule was violated
Your Options
Option 1: Refile within 60 days
- Use the rejected filing as a “placeholder”
- File again with a different name
- No additional state fee required
Option 2: Wait and pay again
- If you wait more than 60 days
- Georgia refunds your original fee
- Must pay new filing fee for resubmission
My recommendation: Always refile within 60 days to avoid additional fees.
Advanced Name Strategy Tips
Trademark Considerations
- Search federal trademarks at uspto.gov
- Consider trademark registration for valuable names
- Understand trademark vs. business name differences
Domain Name Coordination
- Check domain availability for your business name
- Consider variations (.com, .net, .org)
- Register domains before someone else does
Multi-State Considerations
- Research other states if you plan to expand
- Understand foreign LLC registration requirements
- Consider national name conflicts
Brand Development
- Think long-term about how the name will age
- Consider marketing implications of your choice
- Test names with potential customers
Working with Georgia’s Secretary of State
When you need official guidance about name availability:
Phone: (404) 656-2817
Hours: Monday-Friday, 8:00 AM – 5:00 PM (Eastern Time)
Website: sos.ga.gov/corporations-division
What they can help with:
- Interpreting search results
- Understanding specific rules
- Clarifying rejection reasons
What they cannot do:
- Guarantee name approval before filing
- Make exceptions to distinguishability rules
- Provide legal advice about trademark issues
The DBA Alternative
If your perfect name isn’t available for your LLC, you have another option:
How DBAs Work in Georgia
- Legal name: Your approved LLC name (what goes on formation documents)
- Trade name: The DBA name you use for business (filed with county)
- Flexibility: Can have multiple DBAs for different business lines
When to Consider a DBA
- Your ideal name is taken for LLC formation
- You want multiple business names under one LLC
- You need location-specific names
DBA Requirements
- File with the Clerk of Superior Court in each county where you do business
- Called “Trade Name Registration” in Georgia
- Separate process from LLC formation
Georgia LLC Name Checklist
Before filing your Articles of Organization, verify:
Name Requirements:
- [ ] Includes required designator (LLC, etc.)
- [ ] 80 characters or fewer
- [ ] Uses only English alphabet and standard symbols
- [ ] Doesn’t include prohibited words
Availability Research:
- [ ] Searched Georgia business entity database
- [ ] Checked multiple name variations
- [ ] Applied distinguishability rules
- [ ] Verified entity status of similar names
Backup Planning:
- [ ] Have 2-3 alternative names ready
- [ ] Checked domain availability for alternatives
- [ ] Prepared for potential rejection scenarios
The Bottom Line on Georgia LLC Names
Georgia’s business name rules are complex, but they’re designed to protect existing businesses and prevent consumer confusion. While the distinguishability requirements can seem overwhelming, understanding them gives you a significant advantage in choosing a name that will be approved.
Key success strategies:
- Research thoroughly using multiple search variations
- Understand Georgia’s specific distinguishability rules
- Have backup names ready before filing
- Don’t assume minor differences create uniqueness
- Consider DBA options if your perfect name isn’t available
My final advice: Take time to get your name research right. A rejected filing costs you time, money, and momentum in launching your business. The extra hour you spend researching upfront can save you weeks of delays and frustration later.
Ready to form your Georgia LLC with a winning name? Make sure you’re working with a formation service that understands Georgia’s unique requirements and can help you navigate any name challenges. I’ve reviewed all the major providers—check out my detailed service comparisons to find the best fit for your Georgia LLC formation needs.
This guide is for informational purposes only and doesn’t constitute legal advice. Georgia business name rules can change, and the Secretary of State has final authority over name availability decisions. Always verify current requirements and consult with qualified professionals for guidance specific to your situation.
About Jake Lawson: With over 15 years of experience in LLC formation, Jake has helped more than 1,200 entrepreneurs navigate complex state naming requirements and choose business names that get approved the first time. He believes in thorough preparation that prevents costly filing rejections.